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Brand Identity

Logo-Centric Approach

Brand Narrative

Brand Communication

ARTICLE #1

Table of contents

Establish a narrative

Understanding brand identity

Creating a brand identity

Brand communication

Collaborative partnership

Adapting to changing markets

Professional assistance vs. DIY branding

Elevate your brand identity

Unlock your brand's potential: Take the next step

Beyond Logos: The essence of brand identities

Brand Identity

Logo-Centric Approach

Brand Narrative

Brand Communication

Written by:

3 min read

Updated on: March 25, 2024

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Toni Hukkanen

Head of Design

Creative Direction, Brand Direction

Think you can start a company by just naming it and designing a good-looking logo? Think again. You’re not going to infiltrate the market, much less convince your audience that you’re the perfect choice that they can trust unless you cleverly craft a brand identity that appeals to their interests.

Want to know how you can go beyond logos and establish a credible brand identity? Let’s find out.

Establish a narrative

No brand starts without a backstory. The more compelling and relatable your backstory is, the more traction you’ll have with your audience. The idea is simple: define a problem that you’re going to solve, and be true to your conviction to solve it for your consumers.

Several brands start off with the context of how the founders realized that the issue they faced didn’t have a commendable solution and after finding out that they’re not the only ones facing it, they decide to take matters into their own hands and craft a product that could help them.

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Understanding brand identity

Do you know why professional designers and brand managers are hired? It’s not just their knack for understanding how logos and businesses work. It’s the intricacies of how design elements and branding strategies relate to each other and how they work together to form a cohesive identity that your target audience relates to.

Why do some brands go with specific colors when targeting specific audiences? Why do businesses even align themselves with some or another political agenda when the obvious benefits of staying neutral are so plain to see? The answer is simple: establishing a brand narrative.

Creating a brand identity

From your location of origin to your personal statement as a business owner, everything plays a crucial role in determining whether or not your brand will have enough credibility and trust with your audience.

Want to know why your competitors are doing better? Sure, there might be some digital marketing KPIs that they’re doing better in, but that’s not all.

Studies show that brands that start out with a compelling brand story have had far better and quicker success than others. Appealing to the emotional side of the customer is way more important than appealing to their practical solution-oriented side.

In fact, people openly admit that they’d much rather support a brand with a human-centric and eco-friendly commitment and spend more with them even when other choices seem more logical and feasible in terms of budget and practicality.

Want to know why your competitors are doing better? Sure, there might be some digital marketing KPIs that they’re doing better in, but that’s not all.

Brand communication

Each element of your business presentation plays a part in determining how your audience will react and interact with you.

Whether it’s the front-end design of your website or the welcome message you display when new users arrive, you can’t compromise on your brand narrative, meaning you must ensure your message is communicated to each visitor, regardless of the duration of their sessions.

Take a look at your chat and email flows, your call scripts, your social media posts, or the way you answer customer reviews on Google.

Things can go sideways when you employ several different people in each of these sectors without providing cohesive guidelines for how your brand needs to interact with its customers.

Each element of your business presentation plays a part in determining how your audience will react and interact with you.

Take a look at your chat and email flows, your call scripts, your social media posts, or the way you answer customer reviews on Google.

Things can go sideways when you employ several different people in each of these sectors without providing cohesive guidelines for how your brand needs to interact with its customers.

Each element of your business presentation plays a part in determining how your audience will react and interact with you.

Take a look at your chat and email flows, your call scripts, your social media posts, or the way you answer customer reviews on Google.

Things can go sideways when you employ several different people in each of these sectors without providing cohesive guidelines for how your brand needs to interact with its customers.

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Collaborative partnership

A good way to go about achieving consistency across all your marketing channels is to partner up with a branding agency that specializes in crafting and honing your brand identity.

These partners should be experts who have a vast array of experience in helping brands connect with their target audiences in all possible platforms that your customers can be engaged with.

A good way to go about achieving consistency across all your marketing channels is to partner up with a branding agency that specializes in crafting and honing your brand identity.

These partners should be experts who have a vast array of experience in helping brands connect with their target audiences in all possible platforms that your customers can be engaged with.

A good way to go about achieving consistency across all your marketing channels is to partner up with a branding agency that specializes in crafting and honing your brand identity.

These partners should be experts who have a vast array of experience in helping brands connect with their target audiences in all possible platforms that your customers can be engaged with.

Adapting to changing markets

Markets change and so do trends. What works for now may not work six months from now. Sometimes the window of opportunity to execute your go-to-market strategy may be small but highly advantageous. It’s important to not rush things and pick a time and place to announce your brand where it will gather the most attention.

Professional assistance vs. DIY branding

While DIY branding may seem cost-effective, it often results in missed opportunities. Invest in professional assistance to unlock your brand's full potential and achieve long-term success.

Elevate your brand identity

Brand identity is dynamic and ever-evolving. Partner with FOR® to transcend logos and create a legacy that endures. Contact us today to unlock your brand's full potential and embark on a transformative journey.

Unlock your brand's potential: Take the next step

Ready to elevate your brand identity? Contact us today to explore how our premier agency can help you craft a narrative that resonates with your audience and drives success in the competitive market landscape. Let's unlock your brand's full potential together.